My journey as a designer actually started 9+ years ago, creating vector illustrations on a show I curated titled "Vector Friday". There I showcased various portrait figures I had illustrated from famous artist to public figures. It was a sincere passion for the artistic which soon led me to explore various forms of design.

I eventually discovered my place and passion helping brands craft a "voice", I saw it as the most powerful way to really influence and impact various aspects of a business. This led me to usually working at the intersection of brand, product and marketing - guiding and shaping how brands tell their stories to global audience and build strong connections. I sort to help them develop a true and distinct visual style bringing a high level of consistency often lacking and necessary for brand differentiation within saturated markets.

I have spearheaded various design projects orchestrating design concepts to following through on their execution, leading in various capacity and collaborating with cross-functional teams such as marketing, product, sales, and engineering to bring products and services to various marketplaces through distinct design that communicates the unique value proposition on offer.