As part of Mentalyc Inc. brand refresh, I partnered with the growth marketing team to create new out-of-home campaigns repositioning Mentalyc as a trusted ally for mental health professionals. The messaging focused on streamlining therapy note-taking and introduced its modern input methods; Dictate, Type, Record and Upload. I led the design process from concept to execution, developing layout systems, motion assets, and implementing visual guidelines to support a consistent look and impactful storytelling.